About BridgeLane
BridgeLane began as a narrow experiment: could we teach ticket writing the way design schools teach critique—transparent rubrics, public note-taking, and instructors who still carry pagers on mock weekends? The answer was cautious yes, provided employers accepted slower marketing in exchange for sharper intake.
Operating principles
- Rubrics ship before slide decks.
- Every lab scenario ships with a known failure mode instructors disclose up front.
- Employer data never enters demo tenants without a countersigned appendix.
- We decline engagements when leadership only wants a morale event without queue access.
Team
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Hana Sorell
Academy Director
Former enterprise service desk lead; now sets standards for cohort pacing, lab fidelity, and employer reporting.
Milestones
- 2015 — First closed pilot with a Seoul logistics desk; rubrics distributed on USB sticks.
- 2019 — Public cohorts launch with bilingual facilitation guidelines.
- 2024 — MSP intake dictionary referenced by twenty-seven partner organisations in APAC statements of work.